I love modular systems. I feel like I spent 50% of my childhood on a carpet covered in Lego. That’s why I love jobs like this. IBM iX wanted a graphical modular system for their collaboration with Philip Morris, one that would allow them to freely populate a microboard. People in various roles, icons, elements of every kind that could be combined to create ever-new images. Essentially, a vector Lego of my own design.